For a man with such conventional tastes and views, George V had a revolutionary impact. Almost despite himself he marked a decisive break with his flamboyant predecessor Edward VII, inventing the modern monarchy, with its emphasis on frequent public appearances, family values and duty. George V was an effective war-leader and inventor of ‘the House of Windsor’. In an era of ever greater media coverage – frequently filmed and initiating the British Empire Christmas broadcast – George became for 25 years a universally recognised figure. He was also the only British monarch to take his role as Emperor of India seriously.